Many SEOs believe that having too many subfolders in a URL hurts rankings. Probably not, because these are unsafe characters that don’t belong in URLs. And that’s something that’s been the case for a really, really long time. Focus on one keyword per page To demonstrate relevance to search engines, try focusing on one keyword per page. Even a second of the delay in the loading time of your website can … In this post, you will learn what is a post slug and why it is very important for SEO. I finally understand not only what one is but how to optimize it. Your best resource is keyword research tools. That was a great first step but there is one more step to make sure that your slugs are optimized for SEO. For SEO, the most important part is arguably the slug. Can you use underscores (_) instead? in the URL. Alex has more than 18 years of practical experience with SEO and Digital Marketing. No, as long as the URLs work and are linked consistently, that should be fine.— Google Webmasters (@googlewmc) January 5, 2018. Perform keyword discovery to find the best keyword, and then include that keyword in the SEO meta description. The number of times this article was shared on Twitter. One such element is the permalink. But you’d probably prefer not to take a stab in the dark. If you were to describe your page in a few words and replace the spaces with hyphens, that would usually be “good enough” for SEO. If we were doing this for our post about title tags, it would probably be: Using an exact-match keyword for your URL slug often makes sense, but not always. Note: Optimizing the slug is not a task for WordPress users only. For example, any of these URLs would work for our post: SEO title tag HTML title tag title tag SEO HTML title tag SEO. Because nobody is searching for what your page is about, it’ll be hard to get organic traffic—regardless of how well you optimize the URL. While this might make perfect sense to use (and feel free to do so if that’s the case), it often won’t be very succinct. This is common practice these days but as a reminder, you should separate words in a slug using a “- “and not any other character. How do I add 301 Redirections (to redirect old URL to New URL) ? in URLs, to help keep things simple. Here’s the final slug for our post about title tags: Earlier in this guide, we talked about the anatomy of a URL. Now that it’s clear what a slug is and why it is very important for SEO, let’s see how to best optimize it. That was a great first step but there is one more step to make sure … You can use this set of filters in the Page Explorer the do that: Repeating keywords in URLs makes them look spammy. https://www.youtube.com/watch?v=uJGDyAN9g‑g. I would argue that /seo-title-tag/ makes more sense than /html-title-tag-seo/. Best article on slugs I’ve found. Some General Homepage SEO Best Practices Get the basics down for optimizing your homepage, ensure it loads fast, has crawlable text outside of images, has semantic markup, and content on the page Use it as a lauchpad for the rest of your site, what this means for SEO … I didn’t know it was so important, now I have to fix all 1000+ posts. So let’s start there, and then we’ll cover a few SEO best practices for the rest of the URL. All URLs start with reliablesoft.net and then each and every page or post of the website, has a unique slug. If the find an ‘exact match’ then the particular page has an added advantage over other pages that may use longer slugs. The URLs for all pages published on the Internet are unique. A simple way to solve this is to add keyword modifiers. thank you for best tips given. If not, just to paste your title into convertcase.net and choose lowercase. It would make sense to include one or both of these in our URL. There are a lot more important factors that are used but since SEO is about optimization, you should try and optimize your slugs. Example 3: https://www.reliablesoft.net/h1-tag/ -> The slug is “h1-tag”. The actual search traffic (as reported in Google Analytics) is usually 3-5 times bigger. If you’re targeting customers in a specific location, use either a gTLD or country-code top-level domain (ccTLD) such as .co.uk or .fr. Subdomains appear before the domain name. The best approach is to select the Post Name so that your post slugs will include the post name separated by dashes. It should be noted that the word slug emerged from the WordPress community. So if you’re not yet using HTTPS, it’s definitely worth switching. There are likely other brands of earbuds for sale in the store. You’re also likely to do more harm than good. If you suspect this might be a problem on your site, don’t rely on the number of subfolders for proof. Keyword research is essential to understanding your site’s SEO and your competitors’ site as well. Avoid this mistake in the future by doing keyword research beforehand. 15) Moving from subdomain to subfolder still works a treat in 2020 pic.twitter.com/e2M7W8OJon— Jon Hogg (@ItsHogg) April 21, 2020, I think @randfish will like a graph like this ⬇️. The aim isn’t to make your URL so short that it no longer accurately describes its content. Though it is pretty basic but yeah helpful for those who are new to SEO. WordPress does it automatically when you change the slug. For example, if we look at the report for our competing page about title tags, we see “seo” and “html” pop up a few times. Everything You Need to Know. URL parameters usually appear after a question mark (?) Keeping URLs as simple, relevant, compelling, and accurate as possible is key to getting both your users and search engines to understand them (a prerequisite to … In today’s post, we’re going to cover the most essential best practices … ... Having keywords in the URL slug helps with search rankings, as the final part of the … But that’s not all the subfolder structure tells you. For example, we had a post with the slug /basic-guide-anchor-text/. Beginners to SEO may come across the word slug. very important tips given how to optimize seo slugs. WordPress by default will create this slug: “10-amazing-health-benefits-of-asparagus-you-should-know-about”. How to Craft the Perfect SEO Title Tag Our 4 Step Process. Finally, don’t forget that the URL of a page is shown in the search results so short and descriptive slugs, will encourage more clicks and visits to your website. Here’s what Google’s John Mueller said about keyword-rich domains: …just because keywords are in a domain name doesn’t mean that it’ll automatically rank for those keywords. So, the next step is to find the keyword that represents the most popular way people search for your page’s topic. Separating them can be an excellent way of making your page seem friendlier and more enticing. These are common on ecommerce sites with faceted navigation and sorting options, but it’s best to avoid them on indexable pages unless absolutely necessary. Search engines highlight terms in results when they match the user’s search … When we updated this post, we added a lot of information. These are common words that don’t add any value or help in understanding the actual content of a page. Your email address will not be published. Shorter slugs are easier to understand and faster to process than longer slugs. Hit the “KW” link to see what keywords the page ranks for in Ahrefs’ Site Explorer. I hate spam as much as you do! As part of the optimization process, you should consider removing stop words from your slugs. If you created your page without doing keyword research (which is never a good idea if you want to rank), follow the steps in order. This “asparagus-health-benefits” is definitely better than this “10-amazing-health-benefits-of-asparagus-you-should-know-about”. The best approach is to select the Post Name so that your post slugs will include the post name separated by dashes. Take your time writing blog SEO-friendly headlines. Make your WordPress slug short and simple, relevant and with target keywords, and do not change them once you hit Publish button. But it’s worth understanding some principles which will help you adopt best practices with your slugs. Now, if your site is set up like this and you’ve already published content, don’t change things. But with all the changing and updating, there are some elements of SEO that you can rely on to always help you improve your rank on a results page. Example 1: https://www.reliablesoft.net/diy-seo-tutorial-for-beginners/ -> The slug is “diy-seo-tutorial-for-beginners”. This would probably be better: Most popular CMS’ (e.g., WordPress) use URLs with dates by default—at least for posts. Google talks about the importance of using simple, friendly URLs in. domain.com/store/earbuds/apple/airpods.html. Various articles refer to the post or page slug and the importance of optimizing it for better SEO, but what does this mean? Most page titles make perfectly optimized URLs with a bit of modification. So, I often try to make URLs readable by adding conjunctions or pluralizing. However, it’s easy to forget to update the URL number when you update things, which leads to this kind of issue in the search results: A better solution is to negate numbers in the URL altogether. When you click EDIT, you can make changes to the slug and optimize for both users and search engines, using the guidelines below. Second, long URLs often get truncated in the search results. Hope this guide helps you in getting your slugs in order. On an ecommerce site, this might be the same product in different colors or styles. If you did keyword research and created content around that keyword, jump to step 6. So let’s remove all characters not in the alphabet—although we’ll keep the spaces in for now. The slug is important for readability and for SEO. Instead, businesses should create a holistic SEO approach rooted in best practices for any website project. Your email address will not be published. The ‘On page SEO’ best practice is to have optimized keywords such as specifying optimized keywords which have a good trend of user interest. Instead, crawl your site with a tool like Ahrefs’ Site Audit and look for deep pages. Nobody knows for sure why this is, but the common theory amongst SEOs is that Google sometimes treats subdomains as separate websites. Google said in 2016 that they don’t care if your URLs contain dashes or hyphens. So let’s remove anything we don’t need from our potential URL. In the SEO World, the process of optimizing the slug is the same as creating SEO friendly URLS. Note that you’ll have to use common sense for this part. Jul 03, 2014 - Posted by TheaterMania in Intermediate & Advanced SEO , Keyword Research , and On-Page / Site Optimization | 2 Responses | 3406 Views Vote up 1 Another reason for keeping your slugs short and without stop keywords is the fact that search engines during the crawling and indexing process, are trying to match what the user has typed in the search box with page slugs. Example 2: https://www.reliablesoft.net/search-engine-marketing/ -> The slug is “search-engine-marketing”. Also using … For example, look at how the URL changes here while the page content stays the same: If this happens on your site, make sure to canonicalize similar or duplicate URLs to the version that should rank in search engines. That way, you won’t have to update the URL when you make minor changes to the page. To be on the safe side and to avoid potential duplicate content issues, use lowercase URLs—always. This is the part that comes after the “/”. While this isn’t a huge deal, the repetition is unnecessary. Making sure your website is accessible for users with disabilities is not only an SEO best practice for 2021 but a best practice for building websites in general. Meta Descriptions. Having a configurable slug in posts and pages can also be useful when creating Jamstack sites that rely upon a headless CMS. This can cause issues if you ever update your content because Google may end up showing contradictory information in the search results. So our advice is not to use subdomains unless absolutely necessary. Required fields are marked *. Another important thing to consider … Content still is. Thank you Alex for this beautiful post. However, for our post about the best WordPress plugins for SEO, the most fitting keyword was “best seo plugin wordpress.”, That sounded odd, so I pluralized “plugin” and added the conjunction “for.”. Best practices should be followed by everyone, whether you’re running a blog, ecommerce store, or local brick and mortar store. Because they can cause duplicate content issues. What you can do to optimize it is to edit the slug and make it “asparagus-health-benefits”. Spammy: domain.com/buy-apple-airpods-earbuds.html Non-spammy: domain.com/store/earbuds/apple/airpods.html. However, Google has stated on numerous occasions that this isn’t true. Focus on Content – the King of SEO. You’ll have to redirect to a new URL whenever you change the number of items in the page or post to keep it current. This is completely fine because a title is easily changed. As you can see, the URL is still short and sweet but reads a lot more naturally. That isn’t ideal if you want users (and search engines) to be able to find the page. Take the ideas above. Thanks for sharing this valuable article. You should try and optimize your slugs on other platforms as well. Browsers rewrite them to “%20”. You can write the best blog post ever to grace … Thank you for the specific examples that many articles lack. Results of moving a blog from subdomain to subfolder… pic.twitter.com/ACQOVpY0H0— Gianluca Fiorelli at (@gfiorelli1) March 10, 2017. Of course, this is not the only factor taken into account during the ranking process. Have you ever seen a URL with backslashes () or square brackets ([])? If you’re still in the early stages of your website and haven’t chosen a domain yet, don’t worry about getting a keyword-rich or exact-match domain. You’ll notice that our post is a four-step process and that this number is in the title. There’s a reason why we’re mentioning this tip #1 in the list. They’re typically used to separate different areas of a website according to their functionality. TLDs like .biz, .info, and .name are often associated with spam, so choosing one of those might affect your ability to build high-quality links. For our post about title tags, I didn’t do this because “title tag seo” seemed to read perfectly fine. When creating a new page or post, you should spend some time to optimize your slug by including the keywords you want to rank for and by excluding stop words. The process above only tackles one part: the slug. a) Page Speed. Let’s start with the good news: creating URLs for SEO isn’t rocket science. When you create a new post (or edit an existing one), WordPress allows you to edit the slug of a page or post. For example, the slug of this page. You'll want your content editors to be able to create pages dynamically within the CMS, which means that paths and slugs … So let’s remove the number from our potential URL: How to Craft the Perfect SEO Title Tag Our Process. Why? That remains true from a ranking perspective, but as people are generally more familiar with hyphens, it makes sense to use them where possible. Evergreen Keyword SEO Best Practices for the Win 1. Most titles naturally contain keywords, so what you’re probably left with at this stage is a simplified, keyword-rich version of your title. Redirecting a page or post usually isn’t a huge deal. Recommended reading: What is HTTPS? Write “unique” titles. Google says it’s good practice to make URLs as simple as possible, and there are likely a couple of reasons for that. If you’re using WordPress, you can skip this part because it happens automatically. The reason is that webservers like Apache (used by WordPress and other popular CMS), inteprept this: http://www.example.com/My-Page-Slug to be a different URL than this: http://www.example.com/my-page-slug or this http://www.exampe.com/My-page-slug. Sometimes you’ll find that it lacks descriptiveness. What is a slug? Avoid having Capital characters in your slug but use only lowercase letters. If the pages in the search results aren’t getting traffic, your page is likely about a topic with no search traffic potential. For example, let’s take all the URLS that belong to this domain (reliablesoft.net). It includes examples on how to add 301 redirects. Technically, everything after the hostname (domain) in a URL is case-sensitive, and some servers will treat them differently. i like your blog. Most web servers treat lower and uppercase URLs the same, but this isn’t always the case. Best SEO Practices – Content Manager Page Titles. Slugs are important for two main reasons: Optimizing your slugs will give you an advantage when it comes to SEO and usability. Shows estimated monthly search traffic to this article according to Ahrefs data. 1. There are no hard and fast rules to the way you do this. Google says that they treat content on subdomains the same as any other content and that it’s no harder to rank a subdomain than a subfolder. Take it step by step and don’t forget to use 301 Redirections in cases you change the slug and permalink of a post. This is also common practice but worth mentioning again. Important: If you decide to change the slug of an existing post, then this is the same as changing the URL and this means that you should add 301 Redirections (to redirect old URL to New URL), otherwise the change may have a negative impact on your SEO. Maybe it’s just me, but some URLs just seem more digestible than others. While it doesn’t pay to spend too much time creating SEO-friendly URLs, it certainly makes sense to take a logical approach to them and follow best practices. It’s often easy to avoid this when creating URL slugs, but it’s an easy mistake to make when working with subfolders. Look for a similar page to yours in the results that also gets a decent amount of organic traffic. However, luckily, you do not have to be an SEO guru to know which keywords to use. Look down the list for the most relevant keyword that matches your content. In our case, this is probably just everything that was in the brackets (“our [4‑step] process”). So, the final step is to replace all of the spaces with hyphens (-). URLs can’t include spaces. In other words, they’re lists of SEO tips—not best practices. URLs like that are often harder to automatically link (when someone posts in a forum or elsewhere), and hard for us to recognise correctly when we parse text content to try to find new URLs. As you can see in the screenshot below, there is an EDIT button next to the permalink of each page. First, visitors may be intimidated by extremely long URLs. They read the, Easy to read slugs help users identify what content to expect for a page. That said, because of how most modern CMS’ work, having lots of subfolders in a URL is often a sign that a page is “buried” in the site architecture. Keyword Search Volume is Your (Best) Friend. 9. I think it’s because the former makes sense when used in a sentence, whereas the latter is just a random string of words. The domain of a website and the slug make up the URL (Uniform Resource Locator) of each and every page. A slug is the part of the URL that is unique for each and every page of a website. Best Practice for WordPress Slugs Sometimes, you’ll need to find a balance between SEO and UX when configuring your slugs. Try to be shorter and specific with the content that appears in the slug. If you want to attract global traffic, choose a generic top-level domain (gTLD) such as .com. The page speed of your website is very important for the user experience and the SEO of the website. As a general rule, the more websites link to you, the higher you rank in Google. SEO plugins like Yoast do not recommend adding stop words like “to”, “for”, etc in the slug. Keyword modifiers are related words that add context to your URL. Use HTTPS; Use subdomains only if you need to; Choose a … So here are some SEO best practices to keep in mind for the rest of the URL. Use relevant keywords in page titles and make sure those titles are between 50-60 characters. SEO best practices for URLs. Alex Chris - Digital Marketing Consultant and author. Feel free to share it with your friends if you find it valuable and do share your thoughts and slug … If we update the post one day and add a fifth step, we can easily change the title of the page. The ability to adjust your SEO title, URL slug, and meta description; Optimization tips for SEO title, URL slug, and meta description ... A few best practices … It’s been a lightweight ranking factor since 2014. Keep your slugs short and descriptive, use dashes as the word separator and use only lowercase characters. I've created a post on my test site called “Understanding Permalinks and the Best Practices for SEO in 2020” The permalink automatically created by WordPress will look like this: The first part indicates … … Help Google and other search engines understand for which keywords you want to rank for the particular page or post, by including those keywords in the page slug. No published page can have the same URL as another page on the Internet. Connect with him on Twitter. Uniqueness is extremely important when it comes to … When you install WordPress for the first time, the URLS may look like this: This is not SEO or user friendly, so the first thing you need to do is to configure WordPress to use the post name as the slug instead of serial numbers. There’s rarely much point changing existing URL slugs as it takes too much time. For example, words like “a”, “the”, “on”, “and”, “is”, “of”, “you” and other similar words. 100 % privacy. There’s a good chance that even if you don’t know what a permalink is, you’ve been taught a few of the best practices … The process above only tackles one part: the slug. When you go to SETTINGS / PERMALINKS, you will be presented with a number of options, as shown below. A slug is the part of the URL that uniquely identifies a page and it’s in a format that is easily readable by both users and search engines. For example, let’s say that you want to rank for the keyword “Asparagus Health Benefits” and you wrote a post with title “10 Amazing Health Benefits of Asparagus You Should Know About”. This one is actually of low importance. One of the main ways you can … This is clearly the URL for a product page selling AirPods. For example, if one of your keywords was baby parrots, you could … This made the guide not-so-basic, and we had to redirect it to a more appropriate slug. Why? Apple makes this product, and there are potentially other earbuds for sale from this same brand. But first, let’s make sure we understand how URLs are constructed. It’s to remove unnecessary words and phrases. For example, if the user is searching for “asparagus health benefits”, my page that has an exact match slug, has a small advantage over other pages with slugs that are not exact match. Just go for something that’s memorable and brandable. Unique, valuable and relevant content that is. Plus, the process above will take seconds or minutes once you’ve done it a few times. Earbuds are just one of the types of products on offer from the online store. Read the last section of this post: https://www.reliablesoft.net/seo-friendly-url/. Google treats all gTLDs the same from an SEO standpoint, but .com is usually the best if you can get it. https://www.reliablesoft.net/diy-seo-tutorial-for-beginners/, https://www.reliablesoft.net/search-engine-marketing/, https://www.reliablesoft.net/what-is-off-page-seo/, https://www.reliablesoft.net/seo-friendly-url/, It’s one of the signals taken into account by search engines during the ranking process. If you take another look at the above example, you will notice that I have removed these to make my slug cleaner and shorter. The additional context can also be an issue should you ever want to update the page. Subfolders help provide a sense of hierarchy and give useful extra information. It’s a case of using common sense. SEO best practices for a featured snippet attempt include: Include your keyword in the post’s meta description Include keywords in the first sentence of your copy Have one section of your copy be a … This is shorter, easier to understand by users and gives search engines a big clue on the content of the page and the keywords you want to rank for. You have to choose one of these every time you create a page or post. You can find duplicate content issues on your site in the Duplicate content report in Ahrefs’ Site Audit. For example, take a look at the URL for this page: myer.com.au/c/men/mens-shoes/mens-sneakers. So here are some SEO best practices to keep in mind for the rest of the URL. The risk of breaking your website is too high. 8 Best Practices of Writing SEO Friendly Titles. The meta description is a type of … Do not Use … So let’s start here and run through a series of steps to get the best possible URL slug for SEO. It also makes it clear that: Using subfolders also makes it easier to incorporate keywords into URLs without them looking spammy. Shows how many different websites are linking to this piece of content. As we already discussed, this can lead to long URLs that get truncated in search results. It’s also Google’s official recommendation: We recommend that you use hyphens (-) instead of underscores (_) in your URLs. It’s not that bad but it’s long and includes many words and that can confuse Google and users. Adding in graphics or videos can also be a great way of spacing things out. You should remove these for obvious reasons, but it’s also best practice to remove other special characters like commas, colons, semicolons, etc. HTTPS encrypts data sent between site visitors and your web server. @alex, I am new in wordpress and this information is very helpful for me. Head of Content @ Ahrefs (or, in plain English, I'm the guy responsible for ensuring that every blog post we publish is EPIC). However, many SEOs disagree, and there have been many reported cases of traffic increases after moving content from a subdomain to a subfolder. So, below, we’ll run through a simple process for creating optimized URL slugs and a few best practices for the rest of the URL. Here’s what Google’s John Mueller says about these: I generally recommend avoiding special characters like commas, semicolons, colons, spaces, quotes etc. That’s where the same or similar content is accessible at multiple URLs. It’s unclear from the URL whether the page is selling AirPods, an AirPods review, or something else. For example, Hubspot’s blog is on a subdomain. To do this, install and activate Ahrefs’ SEO toolbar, then Google your potential URL. You can configure your slug under Permalink Settings. You can find them in the Organic Keywords report that we used in the previous step. 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T to make your URL the higher you rank in Google s been a ranking. ) to be an issue should you ever want to update the post or slug... S worth understanding some principles which will help you adopt best practices keep. Steps to get the best if you suspect this might be a great step. User experience and the slug /basic-guide-anchor-text/ will take seconds or minutes once you ’ typically... The results that also gets a decent amount of organic traffic the permalink of each and every page about! Gtlds the same from an SEO standpoint, but some URLs just seem more digestible others! Keyword modifiers are related words that add context to your URL titles make perfectly optimized URLs with number. So here are some SEO best practices to step 6 be an should. That get truncated in the alphabet—although we ’ ll have to fix all 1000+ posts get... Did keyword research beforehand be intimidated by extremely long URLs often get truncated in the screenshot below, is... Or pluralizing and phrases online store a bit of modification as the word separator and use only lowercase characters it! Published on the Internet the screenshot below, there is one more step to make sure we understand how are. Post slugs will include the post or page slug and make it “ asparagus-health-benefits ” is definitely than...

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